SHARED THE MESSAGING OF BOOKING.COM through stories of unique properties, home rentals, and booking experiences - inviting the millennial audience to book their own adventure through visually engaging, story driven content
BY THE NUMBERS
- 45 Static Instagram Posts Created
- 100,000+ Organic Reach
- Story driven, highly-engaging posts that connected messaging with social audience
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- 15 Branded YouTube Videos Produced
- 35,000+ Organic Views
- 68% of traffic in target demographic - millennial, 18-34 ; 84% of viewers18-44
- Developed conversation around Booking.com, creating consumer paraphrasing with the campaign messaging of “Booking has more than just hotels”
