Cameron Phillips
Social Media Expert, Branded Content, Travel Media, Entrepanuer

Brand Solutions




Digital campaigns need to create impact in order to succeed.

and I would know.

I’ve worked on campaigns that hit the nail on the head - like #WeLoveWinter by Fairmont Hotels for their Rocky Mountain property division, driving home the message of winter tourism and activities in Banff, Lake Louise, and Jasper, Canada and creating impact through innovative content strategies, curating experiences that made the content creation easy and effortless.

I’ve also seen it done extremely poorly, with millions of dollars spent to create lackluster impact and reach - something that I think is inexcusable in 2019.

So what do I do?